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Research papers

Cracking the crystal ball

Approaches were investigated for forecasting in the developing South African cellular phone market at the aggregate level (market share), and individual level of switching behaviour.While the traditional first order Markov process model was not found...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Craig Kolb, Andrea Rademeyer
Company: Ask Afrika Pty Ltd
November 7, 2004
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Citation

Kolb and Rademeyer (2004a, November 07). Cracking the crystal ball. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cracking-the-crystal-ball


Research papers

Development of a trust barometer

There is an increasing demand for companies to be held as accountable towards multiple stakeholders in society as they are towards customers and shareholders. Despite the high awareness of good corporate governance and the mounting reporting on the...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Retha Groenewald, Andrea Rademeyer
Company: Ask Afrika Pty Ltd
September 14, 2003
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Citation

Groenewald and Rademeyer (2003a, September 14). Development of a trust barometer . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/development-of-a-trust-barometer-